Imagine a world where young rodeo stars from Western Australia are catapulted onto the global stage, rubbing shoulders with legends of the sport. But here's the twist: this isn't just a dream—it's happening right now, thanks to the vision of two rodeo veterans. And this is the part most people miss: it's not just about competition; it's about transforming lives through mentorship and opportunity.
Every year, a select group of junior cowboys and cowgirls from Western Australia (WA) are chosen for an extraordinary journey to the United States. This isn't your average school trip—it's a chance to train with world champions and compete in international rodeos. The brains behind this initiative? Mark and Jo Kestel, a Wheatbelt couple with a passion for nurturing the next generation of rodeo talent.
For years, the Kestels have been quietly funding and organizing these trips, often at their own expense. Mark Kestel, a late bloomer who didn't ride his first bull until he was 28, understands the thrill of the rodeo. 'There's something addictive about the adrenaline and endorphin rush,' he admits. Now, he and his wife are determined to share that rush with young riders, ensuring they have every opportunity to shine.
But here's where it gets controversial: In an era where traditional cowboy camps are a thing of the past, the Kestels' approach is both innovative and divisive. Some argue that the old ways were better, while others applaud their modern, hands-on method. In August, they formalized their efforts with the launch of the Double Barrel Entertainment Youth Rodeo Development program, selecting six WA riders for the 2026 international trip.
One standout beneficiary of this program is 14-year-old Aja Tito from Karratha. Already a state champion in All Around Cowgirl and a top contender in breakaway roping, Aja credits her success to the mentorship she received during her U.S. trip. 'Traveling across the world really opened my eyes to what's possible,' she says. Training under 23-time Women's Professional Rodeo Association World Champion Jackie Crawford, Aja refined her technique and elevated her performance. 'Jackie is a legend, and what I learned from her helped me reach the top,' she adds.
And this is the part most people miss: The impact of these trips goes beyond trophies. Every young rider who has participated has shown significant improvement, with some even winning titles abroad. Aja, for instance, is set to compete in Tamworth for the breakaway finals and the All Round Cowgirl title, with her sights on returning to the U.S. in 2027.
So, here's a thought-provoking question for you: Is the future of rodeo best served by preserving tradition or embracing innovation? The Kestels' program is a bold step forward, but it's not without its critics. What do you think? Share your thoughts in the comments—let's spark a conversation about the future of this thrilling sport.
